Search Engine Marketing Manager - Chicago

Thank you for your interest in the Search Engine Marketing (SEM) Manager role with TMP Worldwide Inc. in Chicago (see job description below).  TMP is an advertising agency with a core focus on digital, mobile and social media recruitment services.  TMP specializes in creating corporate branding with a focus on enticing the very best employees to work at major companies like Disney, ESPN and Procter & Gamble. Part detective, part scientist, part storyteller, this role has elements of media planning, performance analysis and client service.  We need someone who loves to rise to a challenge and has the energy to build on success.  Does this sound like you? Let's chat.

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Best regards,
Jeff Richmond - President
NAFOR Inc. - Executive Recruiting
5700-100 King St. W.
Toronto, ON M5X 1C7
ph. 416-238-6400
ph. 1-866-222-6400
jrichmond@nafor.com
www.nafor.com

KNOW ANYONE ELSE? REFER US A CANDIDATE - EARN $500

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Job Description

TITLE	Search Engine Marketing Manager (SEM)
LOCATION	Chicago, IL
SALARY	Negotiable based on experience
BONUS	10%
BENEFITS	Comprehensive
REPORTS TO	Head of SEM
START DATE	December 2014 or early 2015
CONTACT	Jeff Richmond
EMAIL	jrichmond@nafor.com
PHONE	1-866-222-6400
WEBSITE	www.tmp.com

QUA

ABOUT TMP

TMP is an advertising agency with a core focus on digital, mobile and social media recruitment services.  Where talent meets technology, strategy enhances software and creativity elevates advertising. Across the globe, we connect the right candidates with the best employers. We’re digital. We’re mobile. We’re social.  We develop the digital tools that enable our customers to deploy their employment brands socially. We are TMP Worldwide. The Digital Brand Authority.

RESPONSIBILITIES

 

·         Account Management on ad platforms for pay per click (ppc) media such as Google Adwords, Microsoft Adcenter, Facebook, and Job Aggregators

·         Manage SEM campaigns based on basic KPI’s such as CTR, CPC, and specific ROI actions

·         Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites

·         Implement successful bidding strategies and effective keyword management using third party software using metrics data

·         Continually monitor, revise, and conduct ad & landing page tests

·         Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy

·         Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams

·         Format and prepare periodic search reports for clients. Reports would be in the form of tables, graphs, summaries, and powerpoint slides

·         Present data on monthly & quarterly calls to clients reviewing metrics & optimizations

QUALIFICATIONS:

 

·         Bachelors Degree in marketing or advertising

·         1-2 years SEM account management or comparable digital experience

·         Strong communication and presentation skills (written and verbal) and a positive attitude are a must

·         A customer service focus and the ability to work as a team and independently are a necessity

·         Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere

·         Strong analytical skills: ability to gather, analyze, summarize, and present data

·         Ability to manage multiple projects in a fast-paced environment and shift priorities quickly

·         Proficiency in Microsoft Excel, Word, and PowerPoint

·         Familiar with tracking, analytics, and reporting including Google Analytics

·         Familiar with search campaign management tools, including AdWords Editor

·         Experience in the recruitment space is highly preferred, although not required

·         Google Adwords Certification a plus, but not required

TMP Worldwide is committed to providing a safe workplace for all employees. It is the policy of TMP Worldwide to conduct a background check for all candidates who accept an offer of employment with us.  TMP Worldwide is an Equal Opportunity and Affirmative Action Employer, M/F/D/V.

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